Stay Tuned For Celebrity Endorser Social Media Flubs
March 8, 2013, 2:52 PM EST
Law360, New York (March 8, 2013, 2:52 PM EST) -- Advertisers typically make sure to include protective provisions, such as morals and nondisparagement clauses, in their celebrity endorsement contracts. However, the growth of social media has led to an increasing variety of ways that endorsers can commit public acts that may reflect badly on or embarrass an advertiser, suggesting that it may be time to review and tighten up celebrity contract termination language.
Sipping Soda, and Soda Slips
A decade or so ago, pop star Britney Spears was seen in public drinking Coca-Cola while under contract...