NJ Law Firms May Have To Alter Names After Top Court Ruling

Law360, New York (March 14, 2013, 6:16 PM EDT) -- The New Jersey Supreme Court on Thursday ruled that if a law firm in the state operates under a trade name, that trade name must include the name of the attorney responsible for managing that firm, a ruling that could prompt firms across the state to rebrand themselves.

The New Jersey high court ruled unanimously that Alpha Center for Divorce Mediation, a mediation firm with several locations in the state, is in violation of the state’s ethics rules on the use of trade names. The ruling...
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