Franken Blasts Analytics Co.'s Smartphone Location Tracking

Law360, New York (April 2, 2013, 6:52 PM EDT) -- Sen. Al Franken, D-Minn., on Monday again pushed Euclid Inc. to end its practice of tracking shoppers' smartphone locations without their consent, saying that the analytics company's pledge to never collect or share personal data with retailers or data brokers was not enough to address privacy concerns.

In revealing Euclid's response to a previous inquiry of his, Franken renewed his call for companies such as Euclid to stop using technology that allows them to pinpoint consumers' locations by tracking a unique and permanent hardware number transmitted...
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