New Media Continues To Alter Legal Marketing: Survey

Law360, Los Angeles (April 19, 2013, 9:31 PM EDT) -- Social media such as LinkedIn as well as blogs by lawyers, mobile telephones and the Internet encyclopedia Wikipedia are all growing in use among in-house counsel for networking and business development, according to the In-House New Media Engagement Survey, which was released Thursday.

The trend toward digital platforms is both accelerating and irreversible, according to the third annual study conducted by communications firm Greentarget, consulting firm Zeughauser Group and InsideCounsel magazine.

"The survey results suggest, in no uncertain terms, that the convergence of digital and traditional...
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