How HIPAA Marketing And Sale Provisions May Apply To You

Law360, New York (May 1, 2013, 1:18 PM EDT) -- The privacy and security standards under the Health Insurance Portability and Accountability Act of 1996 and its regulations were designed to protect personal health information from unfettered use for commercial purposes. The amendments to HIPAA under the Health Information Technology for Economic and Clinical Health Act of 2009 strengthen these protections by implementing new requirements on the use and disclosure of PHI for marketing and sale purposes.

Amendments under the HITECH Act to the HIPAA rules (the 2013 amendments) became effective on March 26, 2013. The...
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