5 Tips For In-House Counsel In Search Of Global Trademarks

Law360, Dallas (May 6, 2013, 9:12 PM EDT) -- Businesses launching new products or entering new markets face a daunting challenge in finding the right name for their brand without running afoul of trademark laws across the world, but in-house counsel can avoid dustups with their marketing departments by adopting a search plan early and being clear about what they need.

Overcrowded trademark registries, conflicting standards for trademark use and limited name availability in some languages can make pinpointing the right trademark that can be registered in one new country — much less countries across...
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