Nike Hits Back At Under Armour's 'I Will' Trademark Suit

Law360, New York (May 2, 2013, 7:58 PM EDT) -- Nike Inc. on Monday fired back at rival Under Armour Inc.'s trademark suit alleging that Nike stole its "I Will" slogan, arguing that the common phrase is not famous and cannot serve as a trademark.

Nike said that it had used the words "I Will" in advertisements even before Under Amour went into business in 1996 and that such its use of the phrase cannot infringe.

"Nike's uses of 'I Will' are not trademark uses, but instead constitute fair use of the noun-verb descriptive combination 'I...
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Case Information

Case Title

Under Armour, Inc. v. Nike, Inc.

Case Number




Nature of Suit



Ellen L. Hollander

Date Filed

February 21, 2013

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