CVS Stops Some Prescription Reminders, Citing HIPAA Update

By Juan Carlos Rodriguez (May 6, 2013, 7:13 PM EDT) -- CVS Pharmacy Inc. said Monday it will stop using data from patient prescription drug records to mail prescription refill notices to customers on behalf of pharmaceutical manufacturers, citing newly implemented privacy rules in the Health Insurance Portability and Accountability Act.

HIPAA was updated in January to include new rules for communications between a provider and patients that are subsidized by third parties. Under the final rule, any communication for which the provider receives payment from a third party — for example, a pharmaceutical company — constitutes marketing.

The use of a patient's protected health information in marketing, such as communications about...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!


Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!