5 Ways Law Firms Screw Up Their Blogs

Law360, San Diego (May 28, 2013, 10:15 PM EDT) -- A majority of the nation's largest law firms have launched blogs in an effort to boost business development, but many attorney blogs read too much like legal briefs, fail to create a dialogue with their audience and feature updates only sporadically — mistakes experts say can hold firms back from reeling in new clients.

Online legal marketing company LexBlog released a report earlier this year that found 156, or 78 percent, of AmLaw200 firms had blogs or attorneys blogging. The firms that blog produce an average of four blogs per firm, or 660 publications total, which represents a 71 percent increase...

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