5 Ways Law Firms Screw Up Their Blogs

Law360, San Diego (May 28, 2013, 10:15 PM EDT) -- A majority of the nation’s largest law firms have launched blogs in an effort to boost business development, but many attorney blogs read too much like legal briefs, fail to create a dialogue with their audience and feature updates only sporadically — mistakes experts say can hold firms back from reeling in new clients.

Online legal marketing company LexBlog released a report earlier this year that found 156, or 78 percent, of AmLaw200 firms had blogs or attorneys blogging. The firms that blog produce an average...
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