Choose Your mHealth Revenue Model Carefully

Law360, New York (July 17, 2013, 12:09 PM EDT) -- One of the potentially thorniest issues that health care application developers should consider is what business model to employ in order to generate revenue, as this element of the business strategy has many facets and can be the difference between success and failure. This article explores several revenue models that health care information technology startups have employed — "freemium," licensure and insurance reimbursement — and the relative benefits and limitations of each.

The current digital health industry has used these revenue models for different market segments:...
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