Choose Your mHealth Revenue Model Carefully

Law360, New York (July 17, 2013, 12:09 PM EDT) -- One of the potentially thorniest issues that health care application developers should consider is what business model to employ in order to generate revenue, as this element of the business strategy has many facets and can be the difference between success and failure. This article explores several revenue models that health care information technology startups have employed — "freemium," licensure and insurance reimbursement — and the relative benefits and limitations of each.

The current digital health industry has used these revenue models for different market segments:...
To view the full article, register now.

UK Financial Services

UK Financial Services

Read Our Latest UK Financial Services Coverage

Financial Services Law360 UK provides breaking news and analysis on the financial sector. Coverage includes UK and European Union policy, enforcement, and litigation involving banks, asset management firms, and other financial services organizations.