5 Tips For Marketing Niche Expertise To Win Clients

Law360, San Diego (August 12, 2013, 10:41 PM EDT) -- Lawyers may think they need to appeal to everyone and their mother to win business, but experts say attorneys who are able to promote a niche area of expertise are putting themselves in a better position to stand out from their competitors and land new clients.

Figuring out the best niche to focus on can take time and some soul-searching, and attorneys will need to consider which clients they enjoy working with the most, whether concentrating on a particular area will fit in with the firm’s goals, and how to market their expertise.

“One of the greatest opportunities lawyers have is...

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