5 Tips For Keeping A Jury Engaged During A Complex Trial

Law360, Houston (August 5, 2013, 10:35 PM EDT) -- Grasping the subtleties of a commercial dispute can be a daunting task for any lawyer. But the real challenge lies in translating the case in a relatable and compelling way to a small group of people who will decide your client’s fate.

Critical as they are, persuasive opening and closing arguments don’t help a jury stay focused during the weeks and sometimes months in between. Being mindful of how jurors might perceive witnesses, evidence and your own advocacy skills often makes the difference between a win and a loss, according to several Texas trial veterans.

“Lawyers often fail to remember that...

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