Clorox Seeks Import Ban On Cloralex-Brand Cleaners

Law360, New York (July 26, 2013, 2:12 PM EDT) -- The Clorox Co. filed a complaint Thursday with the U.S. International Trade Commission that seeks to block entry of Mexican cleaning products Cloralex and Pinol, alleging they infringe trademarks for the company's well-known Clorox- and Pine-Sol-brand household cleaners.

Clorox claims the rival products manufactured by Industrias Alen S.A. De C.V. are unfairly poaching sales for its Clorox and Pine-Sol cleaners, capitalizing on deceptively similar brand names and product packaging. The complaint seeks a limited exclusion order and cease-and-desist orders that would bar Alen from importing its...
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