Cross-Border Lessons In Misleading Advertising

Law360, New York (July 30, 2013, 11:35 AM EDT) -- Protecting consumers from false and misleading advertising is a key enforcement priority for both Canada’s Competition Bureau and the United States Federal Trade Commission. The bureau’s most recent case, against two of Canada’s leading furniture and appliance retailers, demonstrates the increasing importance of ensuring clear and accurate advertising.

The case draws on a theory relied on by the FTC in a number of proceedings and underscores the need for compliance vigilance by advertisers in Canada and the United States.

The Allegations

On July 9, 2013, the...
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