UPMC Says Highmark Lured Patients With False Ads

Law360, Philadelphia (August 6, 2013, 4:12 PM EDT) -- The University of Pittsburgh Medical Center filed a lawsuit Monday in Pennsylvania federal court accusing insurer Highmark Inc. of false advertising and claiming it made misrepresentations as part of an effort to unfairly draw patients away from the hospital's integrated health care network to its own.

In the suit, UPMC claims Highmark ran print, television and radio advertisements that suggested the insurer’s policyholders would not be able to avail themselves of UPMC’s medical facilities.

The suit opens the latest front in the ongoing battle between UPMC,...
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