How To Counter Product Counterfeiting

Law360, New York (August 27, 2013, 12:35 PM EDT) -- I harbor this strange memory of visiting Manhattan in the 1980s, and observing a street vendor who marketed to passersby with a more open variation of the tactics employed by Lefty the Salesman from "Sesame Street." Behind him was a plywood A-frame stand on which he had hung wrist watches and a blaze orange poster board sign reading "Rolex watches $150" written in black marker. I remember wondering how long it would take before the minute hand broke or the buffing compound used to shine the metal watchband would rub off onto the arm of the wearer. But I also wondered whether anyone really bought these watches, and whether one could make a decent living with this particular business model....

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