Pa. Gov. Urges Civility In UPMC, Highmark Advertising War

Law360, Philadelphia (August 15, 2013, 6:12 PM EDT) -- Pennsylvania’s governor waded into the public feud between insurer Highmark Inc. and the University of Pittsburgh Medical Center on Wednesday, urging the competitors to dial down the negativity of ad campaigns that he said had caused significant confusion for consumers, in addition to sparking a federal lawsuit.

In a statement, Gov. Tom Corbett said that the dispute between UPMC and Highmark — which are at odds over an insurance contract between the two entities set to expire at the end of 2014 — was doing a...
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