UK Grocer Tesco Fined Over Misleading '1/2 Off' Promotion

Law360, New York (August 19, 2013, 2:56 PM EDT) -- British grocer Tesco Stores Ltd. was fined nearly a half-million dollars on Monday by a U.K. court that found the company had misled consumers with a promotion for strawberries that were marketed as “half price” for far longer than they were sold at their original cost.

The Birmingham Crown Court slapped the store chain with a fine of £300,000 — just shy of $470,000 — for hawking punnets of British strawberries as half-off for 14 weeks during the summer of 2011 despite the fact that the...
To view the full article, register now.