CVS Makes A HIPAA Mess With Murky Rewards Program

Law360, New York (August 28, 2013, 9:50 PM EDT) -- CVS Caremark Corp. earned itself a legal headache recently when it rolled out a new prescription rewards program that requires participants to sign away their privacy rights for $50, a dubious idea that attorneys say was made worse by the company's failure to clearly tell consumers what it planned to do with their protected medical data.

In February, CVS launched a new ExtraCare Pharmacy and Health Rewards program to give consumers the opportunity to earn $5 in rewards to spend in the store for every 10...
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