BodyLogicMD Rival 'Riding On Coattails,' Judge Rules

Law360, New York (September 4, 2013, 10:06 PM EDT) -- A Florida federal judge recommended Tuesday that a franchisor of hormone replacement therapy services be enjoined from using any “colorable imitation” of a competitor's trademarks, finding that BodyLifeMD LLC had tried to “garner a free ride” on the coattails of BodyLogicMD Franchise Corp.

U.S. Magistrate Judge James M. Hopkins said BodyLifeMD's mark was likely to confuse consumers and that BodyLogicMD, the older of the two companies, had also provided sufficient evidence of actual consumer confusion, including testimony it had received calls from numerous prospective patients who...
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