CDC Says Anti-Smoking Ad Campaign A Success

Law360, New York (September 9, 2013, 2:24 PM EDT) -- The Centers for Disease Control and Prevention said Monday an estimated 1.6 million smokers attempted to quit in 2012 as a result of its “Tips from Former Smokers” campaign, which it said is intended to counter the tobacco industry’s $8 billion in annual advertising.

As a result of the three-month, $54 million campaign, more than 200,000 Americans quit smoking immediately, the CDC said, adding that researchers estimated that more than 100,000 will likely quit smoking permanently.

“This is exciting news. Quitting can be hard and I...
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