Clorox Cleans Up At TTAB With Win Over Clorotec Mark

Law360, New York (October 4, 2013, 2:32 PM EDT) -- A federal trademark appeals board has blocked the registration of a trademark for the term Clorotec and a corresponding design for display on certain electronic equipment, siding with an objection filed by household cleaning giant The Clorox Co.

The man applying for the Clorotec trademark, Hermilo Tamez Salazar, has failed to make a “bona fide” use of the mark in the course of commerce, despite having claimed to do so in his original application, the Trademark Trial and Appeal Board found in a precedential opinion issued...
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