Be An Enthusiastic Supporter Of Your Trademarks

Law360, New York (October 11, 2013, 3:00 PM EDT) -- It can be a good thing to think of your trademarks as celebrities and of yourself as their agent, publicist, bodyguard and fan. Your marks thrive in the public eye. They crave media attention. In fact, knowing that they have an adoring public is the key to their self-confidence, their self-esteem and their success.

So, as their agent, you need to arrange appearances for them, make deals for them and get them out there in the public eye. As their publicist, you need to create a...
To view the full article, register now.
Law360 Pro Say Podcast
Check out Law360's new podcast, Pro Say, which offers a weekly recap of both the biggest stories and hidden gems from the world of law.