Shopper Tracking Companies Adopt New Privacy Framework

Law360, New York (October 22, 2013, 3:28 PM EDT) -- A group of smartphone location technology companies published a first-of-its-kind code of conduct Tuesday for tracking retail customers' in-store movements they say should soothe concerns that the monitoring technology is often operated without the proper consent, disclosures or security controls.

Just in time for the holiday season, location data analytics outfits including Euclid Inc., Mexia Interactive, SOLOMO Technology and Radius Networks Inc. emerged from a summit at The Future of Privacy Forum in New York with a voluntary framework that would purportedly safeguard data privacy, advise...
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