Shedding Light On FTC's 'Made In USA' Ad Policy

Law360, New York (November 1, 2013, 10:10 AM EDT) -- The Federal Trade Commission’s recently announced settlement with EK Ekcessories over the company’s claims that its products were made in the United States highlights the agency’s continuing enforcement of its long-standing but often misunderstood policy on advertising products with U.S.-origin claims.

Given the confusion in the business community, public and media regarding the substance of the FTC’s “Made in USA” enforcement policy, advertisers and marketers should have a clearer understanding of the policy to avoid the risks of a deceptive advertising enforcement action.

FTC 'Made in...
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