Brand Battles: Sam Adams, MasterCard, Hershey

Law360, New York (November 1, 2013, 7:11 PM EDT) -- In Law360's latest roundup of new actions at the Trademark Trial and Appeal Board, the company behind Sam Adams brews up a trademark fight, MasterCard challenges a tech startup's logo registration, and Hershey dukes it out with Mars over a Snickers-related application.

Cider Fighter

Boston Beer Co. — the company behind Samuel Adams beer — released its Angry Orchard brand of hard apple cider last year, and by all accounts the product has been a massive success. According to media reports, it's already the country's most...
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