5 Tips For Merging Firms Fighting Over Married Name

Law360, San Diego (November 6, 2013, 9:46 PM EST) -- With Dentons and McKenna Long & Aldridge LLP looking to join forces and Orrick Herrington & Sutcliffe LLP and Pillsbury Winthrop Shaw Pittman LLP in merger talks, one critical point of negotiations will be what to name the combined firm — a touchy subject that can unravel a deal when strong emotions and a clash of egos are at play.

Ed Wesemann, a legal consultant at Edge International, said he had worked on a potential deal between two firms but each firm insisted that its lawyers...
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