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Monetizing New Media In The Converging Marketplace

Law360 (February 29, 2008, 12:00 AM EST) -- Perhaps the single most important issue impacting the media and entertainment industry today is the phenomenon of media convergence, specifically the creation and merging of new platforms, technologies and devices used by the public to access, view and share content.

“New media” includes the implementation and use of new and interactive distribution channels such as video-on-demand, Internet protocol television (IPTV), Internet streaming and downloading, wireless and smart phone distribution, and other on-demand and online distribution methods.

The advent of new media has significantly impacted the music...
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