Smucker's Hits Nestle With $10M Trademark Suit Over Jar Lids
By Erica Teichert (December 18, 2013, 6:19 PM EST) -- The J.M. Smucker Co. launched an unfair competition suit in Puerto Rico federal court Wednesday accusing Nestle SA of infringing its trademark crock jars and gingham lids to sell baby food in the territory and Mexico, alleging it stands to lose $10 million.
Smucker claimed that Nestle knowingly infringed its trade dress by selling baby food products with gingham-patterned lids and crock jars in an effort to deceive customers into thinking the products were made by Smucker. The Ohio-based company uses gingham patterns for its jams, jellies, ice cream toppings, sandwiches and various other food products under the Smucker's brand....
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