4th Circ. Rules Swatch Can't Block Rival's 'Swap' Trademark

Law360, New York (January 7, 2014, 10:10 PM EST) -- Swatch SA lost its appeal Tuesday of a decision permitting a competitor to use the trademark "Swap" on watches and bands, with the Fourth Circuit affirming the ruling even as it criticized the lower court’s inappropriate reliance on a decision by a U.S. Patent and Trademark Office board.

Swatch challenged the Trademark Trial and Appeal Board's February 2011 determination that there was no danger consumers would confuse Beehive Wholesale LLC's mark for its own by bringing a civil action in Virginia federal court rather than appealing...
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Case Information

Case Title

Swatch AG (Swatch SA) v. Beehive Wholesale, LLC

Case Number



Appellate - 4th Circuit

Nature of Suit

3840 Trademark

Date Filed

September 14, 2012

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