Legal Ad Experts See Risk In Profusion Of Internet Come-Ons

Law360, New York (January 28, 2014, 4:44 PM EST) -- New York's tenets of what attorneys can and can't do when advertising their services have carried over to the Internet world, experts said Tuesday, but some saw pitfalls ahead as a profusion of young, tech-savvy — and heavily indebted — lawyers push headlong into cyberspace in search of business.

Lawyers who run afoul of guidelines requiring them to disclose their advertising as such, and of stricter-still limits on when they can actively solicit individuals or groups, can face reputational harm, removal of their ad content and...
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