Nike Settles Dispute With Under Armour Over 'I Will' Mark

By Kat Greene (February 10, 2014, 8:33 PM EST) -- Nike Inc. and Under Armour Inc. agreed Monday to settle their trademark dispute over the use of the phrase "I Will" in advertising for each brand, according to an order in Maryland federal court.

Under Armour had contended that "I Will" was a cornerstone of its brand and that Nike was stepping into its territory when it started posting photos with the phrase superimposed over athletes training and playing sports. Nike, meanwhile, volleyed that the phrase was not famous.

Neither brand disclosed the terms of the deal, but it ends a year of litigation launched by Under Armour, which took issue...

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