Nike Settles Dispute With Under Armour Over 'I Will' Mark

By Kat Greene (February 10, 2014, 8:33 PM EST) -- Nike Inc. and Under Armour Inc. agreed Monday to settle their trademark dispute over the use of the phrase "I Will" in advertising for each brand, according to an order in Maryland federal court.

Under Armour had contended that "I Will" was a cornerstone of its brand and that Nike was stepping into its territory when it started posting photos with the phrase superimposed over athletes training and playing sports. Nike, meanwhile, volleyed that the phrase was not famous.

Neither brand disclosed the terms of the deal, but it ends a year of litigation launched by Under Armour, which took issue...

Stay ahead of the curve

In the legal profession, information is the key to success. You have to know what’s happening with clients, competitors, practice areas, and industries. Law360 provides the intelligence you need to remain an expert and beat the competition.

  • Access to case data within articles (numbers, filings, courts, nature of suit, and more.)
  • Access to attached documents such as briefs, petitions, complaints, decisions, motions, etc.
  • Create custom alerts for specific article and case topics and so much more!


Attached Documents

Related Sections

Case Information

Case Title

Subscribers Only

Case Number

Subscribers Only


Subscribers Only

Nature of Suit

Subscribers Only


Subscribers Only

Date Filed

Subscribers Only

Law Firms


Hello! I'm Law360's automated support bot.

How can I help you today?

For example, you can type:
  • I forgot my password
  • I took a free trial but didn't get a verification email
  • How do I sign up for a newsletter?
Ask a question!