NAD Refers Diet Supplement Maker's Ad Claims To FTC

Law360, New York (March 14, 2014, 2:39 PM EDT) -- The National Advertising Division said Friday it has turned over its investigation into Elements of Health Care LLC’s dietary supplement advertising claims to the U.S. Federal Trade Commission after the company declined to cooperate with the industry watchdog.

The Council for Responsible Nutrition had challenged several claims made by Elements of Health Care regarding its L-Arginine Plus dietary supplements, including the company’s statement that L-Arginine Plus can “naturally” lower high blood pressure and reduce the risks of strokes, high cholesterol and heart attacks. CRN also took...
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