5 Pharma Ad Enforcement Trends To Watch

Law360, New York (April 25, 2014, 9:40 PM EDT) -- Prescription drug promotion is suddenly in a state of tremendous flux, with the legal landscape shifting rapidly amid court decisions on free speech, the Affordable Care Act's emphasis on value and the U.S. Food and Drug Administration's reappraisal of how risks are disclosed. Law360 talked with experts about the upheaval, and they named five enforcement trends to follow closely.

Cost-Effectiveness Claims Get a Closer Look

Numerous factors have led insurers and health care providers to focus more on cost-effectiveness. For one thing, insurers are now directly competing on ACA exchanges and accountable care organizations are striving to meet Medicare savings targets....

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