5 Reasons Funds Won't Touch JOBS Act Marketing Rules

Law360, New York (April 10, 2014, 6:27 PM EDT) -- Startlingly few private equity and hedge fund managers have tapped into JOBS Act provisions allowing them to advertise and conduct general solicitations to drum up support for new funds. But while the cost of marketing campaigns is often blamed, experts say bigger issues have clouded the rule tweaks that once appeared capable of changing the face of fundraising for good.

Just 4 percent of the hedge fund managers and 5 percent of the private equity fund managers recently surveyed by research firm Preqin Ltd. said they have registered to market new vehicles under Rule 506(c), officially rolled out in September. Meanwhile,...

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