By Jonathan Randles (June 2, 2014, 8:49 PM EDT) -- Retailers are increasingly considering expansion as strong growth continues in the developing markets of Asia and Latin America. But opening new locations in a foreign country is fraught with potential pitfalls as retailers contend with a maze of new — and sometimes unexpected — regulations and laws.
One attorney told Law360 that a client needed to modify its logo when expanding to a culturally conservative country to appease religious sensibilities. Other U.S. retailers have gone forward with plans of opening up a foreign branch only to discover that a company already in the country had been operating under the same brand...
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