3 Tips To Turn Associates Into Rainmakers

Law360, New York (July 9, 2014, 2:05 PM EDT) -- The early days of attorneys' careers are critical to their long-term development as salespeople, but firms are often overly focused on making sure associates are highly productive — hindering their growth in business development. Here, experts share their best tips for grooming those wide-eyed neophytes into the rainmakers they were hired to become.

"First and foremost, they need to be aware that marketing and business development is something associates need to focus on from the beginning of their career," said DLA Piper Chief Marketing Officer Barbara Taylor. "It's something they need to be thinking about from the moment they begin to...

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