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WIPO Aims To Revise Global Trademark Rules

Law360 (March 15, 2006, 12:00 AM EST) -- Intellectual property rights experts meeting at the United Nations’ World Intellectual Property Organization conference in Singapore are revising a global trademark treaty, with plans introduce electronic filing processes and define trademark protection for such non-traditional items as holograms, sounds, and smells.

The move comes in response to what WIPO officials say are increasingly frequent applications for non-visible signs, which, while commonplace in countries like the U.S., are far from being universally accepted.

Revisions to the 1994 treaty, if ratified, would also simplify the application process for...
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