Vitaminwater, Asante Spar Over Packaging Trademark

Law360, New York (May 27, 2008, 12:00 AM EDT) -- A dispute over packaging between two companies that make flavored-water soft drinks has landed in federal court, with National Beverage Corp. filing a suit seeking declaratory judgment that the packaging for its Asante product does not infringe the trade dress for Energy Brands Inc.'s Glaceau vitaminwater.

The suit, filed Friday in the U.S. District Court for the Southern District of Florida, states that representatives for Glaceau sent a letter to National Beverage on May 19, claiming that Asante's packaging is confusingly similar to that of vitaminwater....
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