User-Generated Content: Avoiding The Pitfalls

Law360, New York (June 13, 2008, 12:00 AM EDT) -- With the availability and popularity of Web 2.0 functionality, corporations are increasingly encouraging their Web site visitors to participate in the overall Web experience by uploading user-generated content (UGC).

UGC exists in a variety of forms, such as photographs, videos, podcasts, articles and blogs. Through UGC, users can provide their input and express their creativity in a number of exciting ways.

The incorporation of UGC into corporate Web sites can produce many benefits to its hosts (e.g., boosting Web site traffic, attracting new customers, generating brand...
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