DOJ Spot-On In Whirlpool-Maytag Deal, Experts Say

Law360, New York (March 31, 2006, 12:00 AM EST) -- Pricing power is a far more important factor in merger reviews than market share, as demonstrated by the federal government’s easy clearance of Whirlpool Corp.'s $1.7 billion acquisition of Maytag Corp.

U.S. antitrust officials said their review of the merger of the two home-appliance giants involved a close evaluation of dominant share versus pricing power. They eventually determined that high market shares were not an accurate indicator of market impact in this instance.

In recent years, the DOJ has increasingly given more weight to pricing power...
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