Branding Brazil: Plotting Your Trademark Strategy

Law360, New York (July 1, 2008, 12:00 AM EDT) -- Brazil has always been big. After all, it’s one of the largest countries by geographic area and one of the most populous democracies in the world. But for trademark owners seeking new markets of opportunity, Brazil is bigger than ever.

Once hampered by high inflation and economic instability, Brazil today represents one of the most stable, dynamic and rapidly growing economies in the world, creating new opportunities across the industry spectrum—from energy and agriculture to consumer products.

“Brazil is definitely experiencing its best economic moment, at...
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