FDA Forges Ahead On Reform Of Drug Ads' Risk Disclosures

Law360, New York (January 12, 2015, 3:08 PM EST) -- The U.S. Food and Drug Administration on Monday said it will re-evaluate how prescription drug risks are disclosed in television advertisements, a significant endeavor that's being closely watched by Big Pharma and consumer groups.

The FDA first proposed its study nearly a year ago, and the agency on Monday confirmed that it plans to proceed, albeit with an approach that has evolved in response to concerns expressed by drugmakers.

At issue is whether TV ads under current regulations are required to talk too much about possible side effects. Regulators say they're worried that information overload may scare away viewers from potentially...

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