FTC Likely To Send Cigarette-Rating Test Up In Smoke

Law360, New York (July 10, 2008, 12:00 AM EDT) -- The U.S. Federal Trade Commission has issued a proposal to prohibit the use of the commission's own cigarette-testing method for the purpose of marketing cigarettes as light or low-tar.

The proposal appeared Tuesday on the FTC's Web site and, if approved, would disqualify the 42-year-old Cambridge Filter Method as an accurate way to measure tar, nicotine and carbon monoxide in cigarettes.

It would also bar advertisers from printing “per FTC method” or any other statements implying FTC approval.

If the guideline is withdrawn, the FTC said...
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