Jury Favors ADT's Rival In $27M Alarm Trademark Suit

Law360, New York (February 26, 2015, 5:35 PM EST) -- ADT LLC fell short Wednesday in its bid to recover $27 million in business it claimed it lost due to a smaller rival alarm services provider's allegedly deceptive "APT" logo, after a Florida federal jury decided customers weren't likely to confuse the two companies. 

The jury decided in favor of Salt Lake City-based Alarm Protection Technology LLC, finding that it didn’t violate the Lanham Act’s unfair competition or trademark infringement provisions.

“It was a good victory for the little guy in this case,” Mike Marcil, an attorney for Alarm Protection, told Law360 on Thursday.

In August 2012, ADT sued Alarm Protection,...

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