5 Things Law Firms Should Never Say In A Beauty Contest

Law360, New York (March 16, 2015, 2:08 PM EDT) -- Securing an in-person meeting with a new or existing client looking to give your firm more legal work is a vital step to winning the so-called beauty contest, but firms can botch this golden opportunity and send prospective clients running to a competitor if they are careless.

While technologies like email and video conferencing have all but eliminated the need for in person-contact, experts say that live meetings are still important — and coveted — in the legal world because they present the opportunity to build a rapport with prospective clients that is hard to establish virtually.

“I don't think in-person...

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