Trademark Dilution Bill Nears Final Approval

Law360, New York (April 26, 2006, 12:00 AM EDT) -- Hailed by major corporations and IP attorneys alike for its increased protection of major brands, the Trademark Dilution Revision Act of 2006 has passed both houses of Congress and is expected to reach President George W. Bush’s desk later this year.

The bill seeks to clarify vague aspects of a 1995 revision to federal trademark law that made it illegal to affect consumer perceptions of famous brands by mimicking the companies’ trademarks—even if the use was non-confusing.

Despite the success of the 1995 bill, it was...
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