Etsy's Planned IPO Brings Benefit Corps Into Sharp Focus

Law360, New York (March 19, 2015, 8:53 PM EDT) -- Delaware-incorporated Etsy Inc.'s planned float could potentially mark the first debut of a benefit corporation, a legal entity that values the public good above its bottom line, but if the online crafts marketplace pursues the socially conscious structure, it may face unique challenges on the public market, experts say.

Etsy, which publicly filed plans for a $100 million IPO earlier this month, has honed its brand around a caring attitude toward people and the planet, emphasizing in its prospectus filed with the U.S. Securities and Exchange Commission that its "mission is to reimagine commerce in ways that build a more fulfilling...

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