Butter Cookies, Rob Lowe And Advertising Self-Regulation

Law360, New York (May 12, 2015, 11:35 AM EDT) -- At first glance, the Danisa decision, issued last month by the National Advertising Division, seems unremarkable.[1] Campbell Soup Co. initiated NAD review by taking issue with the label on Danisa's Danish butter cookies. Campbell's position was straightforward: Danisa cookies are neither Danish nor made from butter. In fact, Campbell argued, its competitor's cookies are made in Indonesia — with shortening. NAD, the advertising industry's self-regulatory forum, agreed with Campbell and recommended the packaging claims be discontinued.

Not surprisingly, NAD's Danisa decision didn't generate much press. Butter cookie packaging hardly generates the same media attention as Rob Lowe and his cast of...

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